Skylight Webzine
Nomy: The Record Label's Worst Nightmare PDF Print E-mail
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Saturday, 20 March 2010 18:12

Website: http://www.nomy.nu
Music: http://www.nomy.nu/Nomy - World in fire.mp3
Nomy is the name of the Swedish artist who has singlehandedly taken his music from a little bedroom in Jφnkφping to the world stage via the Internet. His hit song “Cocaine” spread like wildfire and today is downloaded and streamed in Scandinavia, Europe and large parts of USA and Canada.

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Sorry, There's No Silver Bullet Business Model For The Music Industry PDF Print E-mail
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Saturday, 20 March 2010 17:59

Forrester analyst Mark Mulligan believes that the problem for the recording industry is one of demographics. Mulligan uses the fact that the billionth application purchaser on iTunes, 13 year-old Connor Mulcahey, was much younger than the 10 billionth iTunes music purchaser, 71 year-old Louie Sulcer, to highlight the issue:

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Live Report From Hertz Festival PDF Print E-mail
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Tuesday, 02 March 2010 14:50

First Day Of The Festival

Novi Sad

The first artist to whom we expected was the Novi Sad ... While we all have our eyes turned on stage, the lights went out completely and an audio stream of water was heard. Most of us thought it was the introduction to the artist to appear on stage. In vain, throughout the period during which the Novi Sad was performing his work there was total darkness and eerie noises coming from the speakers. Drones, and residues from the industrial era were heard, creating a veil of mystery about an artist which ultimately did not ever seen any.

Last Updated on Tuesday, 02 March 2010 15:12
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VC Watch: The Hottest Music-Based Startups PDF Print E-mail
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Saturday, 20 March 2010 17:54

With so much music being created and licensed, there is a growing need for companies that add organization and context to it all. Because of this, service-based companies, not streaming or download music services, have emerged as the hottest music startups. (Companies that own or license content are involved deals with more value, but service companies have landed a greater number of deals.)

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The Digital Toolbox: Tools and Strategies for Connecting with Fans Online PDF Print E-mail
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Thursday, 25 February 2010 23:06

The way the music industry worked for most of the 20th century involved artists striving and gigging and hoping to get discovered, and then letting someone else worry about everything else. Today, most of the responsibility for marketing, promotion, and building an engaged fan base falls upon you – even if you are lucky enough to get signed to a label. Take a band like OK Go, signed to Capitol Records. The band members say that the way they've achieved a global reach is by coming up with their own clever tactics to connect with fans, like making cheap, homemade music videos and posting them on YouTube. (OK Go's video for "Here It Goes Again" has been seen more than 45 million times on YouTube.)

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